From Fiorucci to the Guerrilla Stores: Shop Displays in Architecture, Marketing and Communications Claudio Marenco Mores

ISBN: 9788831789578

Published: January 30th 2007

Paperback

114 pages


Description

From Fiorucci to the Guerrilla Stores: Shop Displays in Architecture, Marketing and Communications  by  Claudio Marenco Mores

From Fiorucci to the Guerrilla Stores: Shop Displays in Architecture, Marketing and Communications by Claudio Marenco Mores
January 30th 2007 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 114 pages | ISBN: 9788831789578 | 8.42 Mb

The new generation of shops and retail fashion environments must use every competitive edge to capture new buyers-from street level to shelf level. Shopping epicenters, brand flagship stores, and so-called guerrilla stores-all the environments inMoreThe new generation of shops and retail fashion environments must use every competitive edge to capture new buyers-from street level to shelf level. Shopping epicenters, brand flagship stores, and so-called guerrilla stores-all the environments in which we shop-are often charged by their architecture. This book looks back over 30 years of architecture that served to brand such fashion houses and designers as Calvin Klein, Giorgio Armani, Elio Fiorucci, and Rei Kawakubo, expressing each individuals particular identity through his stores architecture.

These retail environments are built on innovation, surprise, flexibility, mutability, pliability, and prestige-while also offering the legitimacy that sophisticated architecture has always brought to commerce and enterprise. The collaboration between fashion and architecture is a relationship that continues to fascinate both professionals and fashion customers alike.



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